True North Salmon

Take sales upstream with True North

You know customers want food that's delicious, healthy and easy to make - and True North Atlantic Salmon delivers it all.

The facts show that customers are hooked on Atlantic Salmon!

62% of all Canadian consumers have purchased Atlantic Salmon in the past 12 months.
In the U.S., fish consumption is up to 16.2lbs/person in 2005 but Salmon consumption is up to 2.6lbs and salmon's share increased by 17% from 1995 to 2004.
Atlantic Salmon is typically the best-selling, fresh seafood choice. It has special appeal to "the new consumer": more affluent, time-pressured, wellness-focused, informed, demanding and discerning.
Purchase frequency is increasing rapidly among this group. They want minimally-processed, convenient foods. And True North can help activate your fish counter sales!
Consumers associate fish with healthy eating more than they do with any other foods, including foods with fibre, dairy products or organic products (Food Marketing Institute).

The True North Difference

Your customers will taste the difference

Fresh - Your next salmon order is still swimming! We harvest to order and typically deliver within 48 hours.

Consistent Quality - Enjoy the impeccable, translucent orange-to-red colour throughout the fillet and refined, delicate Atlantic Salmon taste and texture.

Raised With Care - Our highest priority is to maintain the health and welfare of our fish and preserve the natural environment. Low stocking densities provide space to swim in the cold, clean coastal waters of the North Atlantic Ocean.

You'll see the difference in your bottom line

Control your costs - True North Salmon offers a consistent texture, colour, taste and freshness that helps reduce shrinkage.

Improve your profitability - We offer an excellent range of convenient products to help you serve today's customers and shoppers who are willing to pay more for convenient and healthy food like fresh Salmon.

Variety - Choose from many different products so you can cater to all your customers' occasions and tastes.

Save time and effort - We're your Atlantic Salmon one-stop shop.

Available all year round - You can always satisfy your customers' needs with a steady supply of fresh Atlantic Salmon.

Consistently top-quality - All of our Atlantic Salmon is carefully raised in pristine ocean waters so we can offer you exceptional quality every time.

We also raise Steelhead Trout and cold-ocean Atlantic Cod that delight our most discerning customers. Some of our daily harvest is used to create carefully-crafted True North Cold Smoked Salmon and other specialty products. So no matter what your customers want - you can deliver.

Satisfy your customers with a range of delicious products

Please select the links below to download the product information.