Top tips to help you increase sales

Talk it up

• Speak to your customers about True North Atlantic Salmon's health benefits and convenience. And don't forget to explain how the variety of cuts can suit a range of occasions.

Know your customer

• Suggest portions to single people or smaller households.
• Offer fillets to larger families.

Sell convenience

• Present our Flavoured Portions as an easy, 5-minute meal solution.

Use enticing POS

• Contact True North for appealing brochures and selling tools that attract your customers and encourage repeat sales.

Display a range of cuts

• The appearance of True North Atlantic Salmon is highly appealing. Take advantage of it by showcasing different cuts like fillets, steaks, and portions.
• Display a whole True North Atlantic Salmon if you have enough space.
• Present the True North Atlantic Salmon cut that's right for families, singles, older adults and young professionals.

Have a range of prices

• Appeal to different budgets - from those who want a low-cost product to those who are willing to pay more.

Describe Atlantic Salmon's Delicate Taste

• Atlantic Salmon is the most accessible fish for new comers to the fish category because of its delicate taste and texture – perfect for beginners who BBQ.

Cross-merchandize and position True North Atlantic Salmon as the ultimate fresh nutritious protein

Consider displaying salmon with fresh foods such as:

• Lemons
• Lime
• Fresh seasonings like dill, cilantro and parsley

You can also cross-merchandise salmon with

• Grill items
• Baking dishes
• Aluminium foil
• Cedar planks
• Anything else related to salmon!

Stage a live cooking demonstration

Create a cooking kiosk. Grill True North Atlantic Salmon as consumers are shopping and offer free bite-sized samples.

An easy idea for summer

Merchandize True North Atlantic Salmon with barbeque sauce and other marinades!

An easy idea for winter

Use your cooking kiosk to poach True North Atlantic Salmon. Offer customers the full meal that goes with it: packaged pasta, vegetables and a salad kit.

Get the True North In-Store Advantage

Use this effective marketing program to attract customers to your counter!