Get the True North In-Store Advantage

What's stopping your customers from buying? Maybe it's preparation anxiety, freshness concerns or perhaps they just don't know how to spot good quality Atlantic Salmon. No matter what the obstacle is, this comprehensive, specially-designed program will help you overcome it.

Effective and versatile, these marketing materials will help you attract your customer's attention, sell-in the benefits and reinforce your customer's purchase decision. The result? Happy customers, maximized sales and increased profit. Take a look at all of the elements and how they work for you.

Window Cling and Counter Tag

• Attracts customers to your counter.
• Conveys freshness and health benefits.

Recipe Booklet + Recipe Booklet Holder

• Offers customers easy, everyday True North Atlantic Salmon recipes.
• Customers are more likely to buy it if they know how to make it!

 

Packaging Sticker

• Reinforces customers' purchase decision.
• Reminds customers that True North Atlantic Salmon is part of the Health Check program.

 

Quick Reference Guide

• Laminated guide is designed especially for you and your unique needs and challenges.
• Offers answers to your consumers' frequently asked questions. It includes everything from information on cooking, Omega-3, True North environmental stewardship, freshness and more.
• Helps you feel more confident about your staff's ability to answer consumers' questions. Plus, it helps consumers feel confident about their purchase.
• Tabs help your staff find the answers quickly and easily.
• Use this guide every day - it's built to withstand wear and tear.
• Engaging, informative, colourful and concise.

True North Atlantic Salmon Staff Training Booklet

• Provides staff with their own copy of important information.
• Quick and easy to learn.
• Provides information on health benefits, PCBs, cooking guidelines and more.
• Helps your part-time staff feel knowledgeable.
• Includes a quiz so you can ensure your staff knows what they need to answer questions and sell your fish.

True North Atlantic Salmon Expert Staff Button

• Can be worn by knowledgeable staff.
• Adds authority and credibility.

Get the power of the True North In-Store Advantage working for you!

Contact us today.

 
Program elements may not appear exactly as shown.
True North Salmon Program Sell Sheet 200701. All rights reserved.