The True North story

 

The True North Salmon Company is the operating arm of Cooke Aquaculture, established in 1985 as Kelly Cove Salmon by Gifford, Michael and Glenn Cooke. The company's origins were humble, beginning with a single marine site. Four years later the family decided it needed a consistent and independent supply of eggs and smolt so it purchased the Oak Bay Hatchery.

The Cooke family recognized that becoming vertically integrated and growing to a competitive size would be essential to compete in this global industry. To achieve excellence in this very special food industry, they developed integrated systems and operations that now allow for excellent control of product quality from the Atlantic Salmon life cycle to sales and customer service. To this day, the Cooke family pursues a plan for sustainable growth, strategic acquisitions and employee development opportunities.

The Cooke family has lived in southern New Brunswick for over seven generations. They truly have a love of their coastal heritage and a deep respect for nature and Atlantic Salmon. The company still has the same friendly, approachable feeling of their first small operation.